Health
Wellbeing
Sports
Beauty
Commerce Platform Strategy
UX/UI Design
B2C eCommerce Platform
B2B Ordering Platform
Marketplace Integration
Product Catalogue Architecture
Digital & Print Media
Raw + Tonic is a wellness focused marketplace offering a curated selection of organic and ethically sourced products from Cyprus, Greece, and international brands.
The brand combines beauty, nutrition, wellness, sports, and lifestyle products within a single curated retail environment focused on natural self care and conscious consumption.
As the business expanded, Raw + Tonic required a structured digital commerce ecosystem capable of supporting both retail customers and professional partners.
The objective was to design and develop a scalable commerce platform that would support multiple sales channels.
The system needed to provide a seamless B2C shopping experience while also enabling wholesale ordering through a dedicated B2B environment. At the same time, the platform needed to support integrations with external marketplaces and maintain a consistent catalogue structure across channels.
