Besimple

eShop Design & Development

/THE STORY

In 2016 the owners of two fashion retail stores decided to invest in online sales, since they realized that the market was heading towards that direction. Besimple was created in order for every woman to gain access to a wide range of clothes, shoes and accessories in Greece and abroad. With mainly Greek products, but also selected foreign brands, the collection is completely complete and is addressed to every woman who feels young and beautiful!

/THE BRIEF

An e-Commerce website simple and efficient to use, especially in younger audiences. The main goal was for visitors to have a shopping experience like they were shopping from the physical location store.

/WHAT WE DID

Concept

UI/UX Design

eShop

Digital Transformation

/INDUSTRY

Fashion/Retail

/THE WEBSITE

Since the target audience of the two stores was young women, we mainly focused on responsiveness, since the majority of young consumers love to shop from their mobile devices. The design concept was exactly what  the name suggests: Simple. White and Black – the timeless fashion combination- with isolated splashes of grey (the physical stores are designed with raw cement elements), combined with clean product photography, and of course an impressive Instagram feed gave our clients exactly what they sought after: an increase in sales revenue and of course a permanent digital presence in the fashion world.

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