Since the target audience of the two stores was young women, we mainly focused on responsiveness, since the majority of young consumers love to shop from their mobile devices. The design concept was exactly what  the name suggests: Simple. White and Black – the timeless fashion combination- with isolated splashes of grey (the physical stores are designed with raw cement elements), combined with clean product photography, and of course an impressive Instagram feed gave our clients exactly what they sought after: an increase in sales revenue and of course a permanent digital presence in the fashion world.