Bioselect

eShop Design & Development/Digital Transformation

/THE STORY

BIOselect® was founded in 2002 in the city of Rethymno, on the Island of Crete, specialized in the production and distribution of organic cosmetics in Greece and abroad.

/THE BRIEF

Present the company’s products, philosophy & informative content regarding the purity and originality of the materials used. Provide Access to distributors around the globe to a file sharing system in order to have access to company material. Have the ability to switch to online sales whenever needed.

/WHAT WE DID

Strategy

Concept

UI/UX Design

Website (e-Shop-Ready) 

File Sharing

Branding

Digital Media

Digital Transformation

/INDUSTRY

Cosmetics/Manufacturing & Retail

/THE WEBSITE

The challenge was to design a website informative and useful both to retail & wholesale visitors. Based on the company’s patented organic ingredients colors (Organic olive oil & the Dittany herb) the color combinations of dark olive green and lavender pink highlighted the two main keywords we identified as representative of the brand’s identity (link to Branding): ORGANIC & BEAUTY. Fully integrated with an e-Commerce platform, the client will at any time be able to switch to online retail sales at the press of a button. We also integrated a file sharing system for distributors to login and have access to the brand’s marketing and sales assets, thus offering a multi-functioning retail-wholesale service that the visitors would utilise.

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