The challenge was to design a website informative and useful both to retail & wholesale visitors. Based on the company’s patented organic ingredients colors (Organic olive oil & the Dittany herb) the color combinations of dark olive green and lavender pink highlighted the two main keywords we identified as representative of the brand’s identity (link to Branding): ORGANIC & BEAUTY. Fully integrated with an e-Commerce platform, the client will at any time be able to switch to online retail sales at the press of a button. We also integrated a file sharing system for distributors to login and have access to the brand’s marketing and sales assets, thus offering a multi-functioning retail-wholesale service that the visitors would utilise.