/THE WEBSITE
The design challenge was to combine the crisp fresh elements necessary for a clean shopping experience with the traditional elements deriving from the shop’s valuable heritage. The color palette was based on -what else?- the Pistachio Nut. Mint green gave the feeling of freshness and clean quality the product has to offer, and dark brown elements highlighted the classic & timeless feeling the client wished to communicate. Combined with vintage patterns of the traditional deli store, it was a recipe set for success.
