Retail / Hobbies
Concept
UI/UX Design
Web Development
SEO
Modellers was created for the art of scale modelling and the unique joy for creating things.
The team’s goal was to be able to offer their quality products online to those engaged in this wonderful hobby, so that they will be able to create models of high aesthetic value.
We designed an e-Commerce site that would be inline with the hobby of scale modelling. A colour palette based on military green and milder shades of khaki, along bold reds was created to address the main target audience. Our aim was to communicate a clean and “historical era” mood to the visitor. Clean shapes and minimal design, along with targeted image accents along with a smart filtering system managed to make an over 1,300 items inventory look light, offering a stress-free and fun shopping experience to its visitors. The integrated 360 approach, a very successful SEO strategy, along with the client’s consistency and professionalism drove high online sales from day 1, offering visitors the safety of online shopping.
