We designed an e-Commerce site that would be inline with the hobby of scale modelling. A colour palette based on military green and milder shades of khaki, along bold reds was created to address the main target audience. Our aim was to communicate a clean and “historical era” mood to the visitor. Clean shapes and minimal design, along with targeted image accents along with a smart filtering system managed to make an over 1,300 items inventory look light, offering a stress-free and fun shopping experience to its visitors. The integrated 360 approach, a very successful SEO strategy, along with the client’s consistency and professionalism drove high online sales from day 1, offering visitors the safety of online shopping.