Nella Vlachou

eShop Design & Development

/THE STORY

Nella Vlachou is a concept jewelry designer. Her intention as an artist is to use jewellery as a means to express her ideas in a wearable form, using the human condition and human nature as a point of reference.

/THE BRIEF

An e-commerce site that does not look anything like an online store! Nella wanted to create a gallery feeling to the visitor in order for them to be able to better appreciate art and understand the philosophy behind each item.

/WHAT WE DID

Strategy

Branding

Concept

UI/UX Design

e-Shop

Digital Transformation

/INDUSTRY

Arts/Jewelry/Retail

/THE WEBSITE

Following the 360 approach, the overall design followed all other brand media: The minimal rice paper feel the artist would place their drawings, the bright red details following the logo and the dynamics of expressive art, industrial greys representing the modern way of life, accompanied by subtle shadows and overlapping transparencies, all added to a result that exceeded all expectations and gave this project a life of its own.

/THE FEEDBACK

Collaborating with TUSKS Media in order to build up my professional website and e-shop was in advance a guarantee of success. However, it proved to be an extremely inspirational collaboration with multifaceted benefits. The result was an exceptional product, reflecting high qualities and high standards of professionalism. It was remarkable how quickly TUSKS Media created a deep and comprehensive understanding of my work. Μore importantly, it had the great insight to capture the aesthetics as well as the essence of my work and my philosophy as an artist overall and transmit it into a whole digital world. TUSKS Media is the prefect combination of both technical and creative brilliance, distinguished for its reliability, receptiveness, sharpness and perceptiveness. Through our collaboration I felt the freedom of expression and the support that the company generates and the security that it is efficient to cover all my needs as a customer. All in all it was a unique experience that aroused my interest for the digital expression of my work, establishing at the same time a solid and respectful professional relationship.

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