Nella Vlachou

eShop Design & Development

/THE STORY

Nella Vlachou is a concept jewelry designer. Her intention as an artist is to use jewellery as a means to express her ideas in a wearable form, using the human condition and human nature as a point of reference.

/THE BRIEF

An e-commerce site that does not look anything like an online store! Nella wanted to create a gallery feeling to the visitor in order for them to be able to better appreciate art and understand the philosophy behind each item.

/WHAT WE DID

Strategy

Branding

Concept

UI/UX Design

e-Shop

Digital Transformation

/INDUSTRY

Arts/Jewelry/Retail

/THE WEBSITE

Following the 360 approach, the overall design followed all other brand media: The minimal rice paper feel the artist would place their drawings, the bright red details following the logo and the dynamics of expressive art, industrial greys representing the modern way of life, accompanied by subtle shadows and overlapping transparencies, all added to a result that exceeded all expectations and gave this project a life of its own.

/THE FEEDBACK

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