Pharmakey

eShop Design & Development

/THE STORY

Pharmakey is the website of a pharmacy which has its physical headquarters in the Pelloponese town Gythio.

/THE BRIEF

The goal was to improve their services, enabling everyone – and not just physical pharmacy customers – to order a range of products online from an online store catalog.

/WHAT WE DID

Strategy

Branding

Concept

UI/UX Design

e-Shop

Digital Marketing

Digital Transformation

/INDUSTRY

Pharmaceuticals / Health Products

/THE WEBSITE

We designed an e-Commerce site fully inline with the brand identity. A color palette based on the logo purple, along with sweeter pink shades was created to address the main target audience which was women of all age groups. Our aim was to communicate a beauty and pampering approach to the visitor, since most sales were mostly deriving for the specific product category. Clean shapes and minimal design, along with an efficient categorization and filtering system  managed to make an over 10,000 inventory look light, offering a stress-free and fun shopping experience to its visitors. The integrated 360 approach, a very successful digital media strategy, along with the client’s consistency and professionalism boosted online sales, especially during the COVID pandemic, offering visitors the safety of online shopping , and a boost of 5 star ratings!

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