Given the cross-industry appeal of Pot Pan Food Services, the challenge was to provide the users coming from different industries a unique browning experience, as if they were visiting a single website suited to their line of work and industry needs. The design had to remain consistent with the brand identity, and offer general news and business information for further informative content. Clean design, consistent colors with the brand identity, subtle elements and clear CTAs contributed in transforming a heavy-informative content into an individualized lightweight user experience.