Pot & Pan Food Services

Web Design & Development

/THE STORY

Potpan is above all about quality food that you can trust. With a history in the business of frozen and fresh cooked food going back to 2001 the company offers excellent, yet affordable cooked meals that have the same quality and taste standards as well-cooked homemade food.

/THE BRIEF

A corporate website outlining the various industry sectors the company facilitates, as well as detailed services sections across all areas of professional activity.

/WHAT WE DID

Concept

UI/UX Design

Website

Digital Marketing

Copywriting

/INDUSTRY

Food Services

/THE WEBSITE

Given the cross-industry appeal of Pot Pan Food Services, the challenge was to provide the users coming from different industries a unique browning experience, as if they were visiting a single website suited to their line of work and industry needs. The design had to remain consistent with the brand identity, and offer general news and business information for further informative content. Clean design, consistent colors with the brand identity, subtle elements and clear CTAs contributed in transforming a heavy-informative content into an individualized lightweight user experience.

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