SERKOS
/INDUSTRY
Luxury goods / Jewelry
/WHAT WE DID
Concept
UI/UX Design
Digital Media Design
Digital Consulting
/THE STORY
Operating since 1971, Serkos jewellery Store has been a favorite choice for high-end luxury shopping in Athens and in Paros.
/THE BRIEF
Our design team was assigned to improve the look and feel of the existing e-shop, so that it was inline with the business goods and services, as well as the established reputation of the Serkos stores in Athens and Paros for their clients around the world.
/THE WEBSITE
We revisited the design of in order to create an e-Commerce site fully inline with the Serkos brand elements. A color palette based on the distinct gift packaging, along with sweeter pink shades was created to address the main target audience. Our aim was to communicate a minimal, trusting and luxurious feel to the visitor, as these were the mail cornerstones of the business philosophy. Strict lines, minimal design and subtle colors, along with clear product information and discreet CTAs, complemented the long-standing brand reputation and sought to make the shopping experience feel more exclusive.
