We revisited the design of in order to create an e-Commerce site fully inline with the Serkos brand elements. A color palette based on the distinct gift packaging, along with sweeter pink shades was created to address the main target audience. Our aim was to communicate a minimal, trusting and luxurious feel to the visitor, as these were the mail cornerstones of the business philosophy. Strict lines, minimal design and subtle colors, along with clear product information and discreet CTAs, complemented the long-standing brand reputation and sought to make the shopping experience feel more exclusive.